Johnston
by Edward Johnston · design · 1916
frank pick commissioned johnston in 1913 to strengthen the underground electric railways company's corporate identity, and the uppercase letters were delivered in june 1916, lowercase and numerals in july 1916. the face remains the exclusive property of transport for london, though the original 1916 design entered public domain in 2015 after johnston's 1944 death. eric gill, who worked on the typeface's development as johnston's student, used it as the model for gill sans from 1928.